Have a look at the Search Engine Marketing Workshop in detail.

 

Day 1 - Focus: A Solid Foundation in Search Engine Marketing

9:00 - 9:30 am: Welcome and Workshop and Exam Guidelines, Introduction of Participants

9:30 - 10:30 am: Keyword Research (New)

 

Break

 

10:45 - 11:00 am: Keyword Research Exercise

11:00 - 12:00 pm: Writing Content that Appeals to Your Visitors (Updated)

12:00 - 12:30 pm: Writing Content Exercise

 

Lunch

 

1:30 - 2:15 pm: Where to Place Keywords (Foundations in SEO)

2:15 - 3:00 pm: Learn How to Optimise Your Pages Manually

 

Break

 

3:15 - 3:45 pm: Improve Your Click Through Rates

3:45 - 4:15 pm: Getting Your Pages Found by the Search Engines and Directories

4:15 - 4:45 pm: Continue working on your page, editing, writing, keyword research, or let us know if you’d like us to look at your page

Answer questions and complete evaluation forms.

 

By the end of Day 1, you will have a good grasp on how to perform keyword research, how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on page influences as well as step-by-step methodology. You will have a chance to actually work on your pages in class and benefit from hands-on practice as well as direct coaching from Sue.

 

Day 1 is the first part of the Basic Essentials you need to know for creating genuine relevancy for the most important niche phrases. Day 1 concludes with an evaluation benchmarking your progress. All of your SEO questions pertaining to the Basic SEO essentials will be answered.

 

Day 2 - Focus: Search Engine Processes

 

9:00 - 9:30 am: Review of Evaluation Forms and Answer Questions

9:30 - 9:45 am: How to Monitor Your Progress

9:45 - 10:15 am: Learn Why It’s Important to Work in Ranges of Pages

10:15 - 10:45 am: Stay out of Trouble with the Engines and Directories

 

Break

 

11:00 - 11:45 am: Building Link Popularity through External and Internal Linking

11:45 - 12:30 pm: Sponsored Search Online Advertising Basics (New)

 

Lunch

 

1:30 - 2:15 pm: The Basics of Local Search (New)

2:15 - 2:45 pm: Getting the Most Out of Your Blog (Updated)

 

Break

 

3:00 - 3:30 pm: The Missing Element in SEO: Creativity

3:30 - 4:00 pm: Group Project

4:00 - 5:00 pm: Explanation of Priority Action Plan followed by Site Reviews

Final Exam and Certification Awards

 

By the end of Day 2 you will have a good understanding of how to optimise your pages manually as well as the sequence of our full 6 step system. You will understand which search engines and directories should be focused on for best results. You will also have had a chance to have your web site reviewed on the big screen with Sue as well as have a priority SEO action plan you can take home in writing. The student has a good grasp of how to build link reputation and link popularity as well as an awareness of all of the ways that prevent you from being penalised accidently.

 

Day 3 - Focus: Advanced Keyword Forensics and Moving Forward in the Search Landscape

 

9:00 - 9:30 am: Review of Evaluation Forms and Answer Questions

9:30 - 10:30 am: Advanced Keyword Forensics . . Exploring Behaviors of Your Ideal Target Audience (New)

 

Break

 

10:45 - 11:00 am: Keyword Forensics Exercise

11:00 - 11:30 am: Writing Effective Sales Copy

11:30 - 12:30 pm: Personalization of Search

 

Lunch

 

1:30 - 2:30 pm: Going Local! (New)

 

Break

 

2:45 - 3:45 pm: Video SEO (New)

3:45 - 4:45 pm: Site Reviews

Answer questions and complete evaluation forms

 

By the end of Day 3 you will have a grasp of many more techniques that you can apply in highly competitive markets as you learn Advanced Keyword Forensics or how to tap into behavioral trends based on the last 90 days of search activity.

 

How to quickly locate and tap into trends that 90% of most other webmasters miss.

 

You will learn techniques in creating compelling content that will cause your user to take action as well as some important strategies dealing with the future issues connected with the "personalisation of search."

 

Day 4 - Focus: Understanding how the Engines Index Data and Continuing to Increase Visibility and Traffic

 

9:00 - 9:30 am: Review of Evaluation Forms and Answer Questions

9:30 - 10:00 am: Natural Language Processing (NPL)

10:00 - 10:45 am Working with Database Generated Sites

 

Break

 

11:00 - 12:00 pm: Social Media (New)

12:00 - 12:30 pm: Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources Within Just 48 Hours

 

Lunch

 

1:30 - 2:30 pm: Sponsored Search Online Advertising Advanced (New)

 

Break

 

2:45 - 3:30 pm: Web Analytics (New)

3:30 - 4:00 pm: Webmaster Tools and Sitemaps

4:00 - 5:00 pm: Site Reviews

Answer questions and complete evaluation forms

 

By the end of Day 4 you have learned many more advanced SEO skills including how to use Google Analytics, how to deal with specific technical issues and multivariate reporting of the most complex nature. You'll have an understanding of how you can use influences such as AI or Artificial Intelligence and Natural Language Processing as well as techniques for building excellent link reputation and understanding the importance of off page factors. You will have a grasp on how to deal with the various design challenges. The day ends with your evaluation as well as having all questions answered.

 

Day 5 - Focus: Technical Analysis of Your Site

 

9:00 - 9:30 am: Review of Evaluation Forms and Answer Questions

9:30 - 10:45 am: Competitive Intelligence and Multivariate Analysis

 

Break

 

11:00 - 11:30 am: The Power of Article Writing

11:30 - 12:30 pm: Site Technical Issues

 

Lunch

 

1:30 - 2:00 pm: Tips for the Professional Search Engine Optimizer

 

Break

 

2:15 - 2:30 pm: Final Exam

Certification Awards